Design
Notes on design
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Knowing where to add friction
The Pareto principle has been flattened into a productivity slogan. That misses the point. There’s too much focus on the 20%.

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Is noise all we have now?
We live in an attention-driven world, but it feels shaky to rely on it as a strategy.

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Trust is the ultimate differentiator
When you get right down to it, there’s one thing more important than price if you want to stand out.

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My freelance offering is evolving
This year’s a double work milestone for me, and I can feel things changing.

